Spotlights - Ireland

Advertising agency JWT, London, commissioned Taylor James to create multiple 3D maps characterising Ireland’s iconic landscape and famous landmarks for Tourism Ireland’s latest campaign.

Project Story

The maps depict journeys across its different regions with key attractions represented along the way. The key to this unusual project was to create something fun and stimulating, experimenting with scale to get the best relationship between all the different elements and test all our terrain features at different sizes to create idealised Irish microcosms.

The creation process

Taylor James found that CGI is the only process by which you could create completely consistent maps of this scale, whilst maintaining the amount of flexibility and detail required. The flat images are up to 24,000 x 21,000 pixel files, described by one Taylor James artist as “the equivalent of lining up 13 full HD TVs and stacking them 20 high to view the image at 100%”. As a result, the files hold incredible amounts of detail; every landmark on the map can be cropped into and printed at A4 for press advertising.

Click the pictures to see all the details.

A key issue in the production of this series of 3D maps was in overcoming the boundaries of file size and detail within existing software such as 3D Max, Vue, Z Brush and Photoshop. By utilising these technologies in an integrated manner, Taylor James was able to work with scenes exceeding 100 billion polygons.

The Tourism Ireland maps can currently be seen on billboards, in magazines and national press plus on massive digital displays in public venues such as train stations across Europe.

About Taylor James

Taylor James is a creative production studio creating visual content for print, interactive and broadcast media. With expertise in CGI, photography and post-production, Taylor James can run complete productions as well as provide tailored services to meet your needs. Known for creating photo-realistic work to the highest standards, Taylor James has been delivering award-winning imagery for iconic brands worldwide for a decade.