User Profile - JR Lozada    

"With LumenRT, it is much easier for clients to understand your designs!"

Jose Reynaldo Lozada, Palmwood Pte Ltd.

Click to follow link

Here we showcase the work and interview Jose Reynaldo Lozada (JR) from Palmwood Pte Ltd. Palmwood is a new Interior Design firm based in Singapore catering to residential interior design and renovation. Check out JR’s personal portfolio here.

About Jose Reynaldo

E-on: Tell us a bit about yourself and your company.

JR: I studied architecture at the University of San Carlos, Cebu City Philippines. I was already oriented in 3d modeling (specifically in 3DS max) since it was taught at the University. When I was working at an architectural firm, I got interested in Sketchup right after I was asked to research for a software that would run in a minimum pc-spec at that time. Since then I tried several add-ons, plug-ins and third party softwares that would enhance the power of the Sketchup including Vray, Podium, and I-render. Sketchup + Vray was my main toolset until I was hired by Palmwood.

Palmwood is a promising new Interior Design firm in Singapore catering mostly to residential interior design and renovation. My boss at Palmwood, Vincent Chiam shared a common interest with me as he also favors Sketchup and its plug-ins as our main toolset. He introduced me to Vue which later led us to the discovery of LumenRT.

E-on: Explain the type of projects you typically get involved with.

JR: Typically we focus on residential interior design and renovations. Residential projects are quite challenging since home-owners (the clients) are constantly changing the design direction. They often find interesting ideas in magazines and the internet and then they want to make design changes right away and to see the results of these changes. Hence, we searched for faster, high-fidelity 3d-rendering software that would allow us to generate imagery with a much faster turnaround time. This key requirement led us to LumenRT.

Using LumenRT

E-on: How did you learn about LumenRT?

JR: I learned about the LumenRT during the e-on road show in Singapore. At first, I was skeptical thinking that the output of LumenRT would take a lot of time to generate. I was really impressed at its visual presentation but not quite sure about the rendering time until I actually got my hands on it. I was fascinated at its ease of use and the high-quality end-result. After my initial tests, I have high hopes for LumenRT even at this early stage of its development. It already provides a better solution than most software we examined.

E-on: Besides LumenRT, what other tools do you use in your workflow?

JR: Sketchup is the main tool we use. I like its combined speed and power and the wide array of useful plugins and supporting applications such as Vray, Podium, and of course LumenRT. I use Vray to producing photo-realistic output while my boss uses Podium. LumenRT is used to deliver walkthroughs and easy to produce, yet very presentable animations.

Click to follow link
Click to follow link
Click to follow link

E-on: What are your initial reactions about LumenRT? Where do you think it will be useful in your workflow?

JR: The most amazing feature of LumenRT is the ability to generate 3D LiveCubes and then distribute them to clients without having to install anything on their computers. With LumenRT, it is much easier for clients to understand your design.

It is wonderful to automatically give reflections to glass materials and add animations to water materials.

I really like the fact that LumenRT is very simple and easy to use for producing a high quality output. I was able to generate presentable output hours after the software was delivered to the company’s door without any training.

E-on: What is your feeling about the idea of using LumenRT LiveCubes to allow your clients to navigate and explore designs?

JR: It’s a very key factor for us since it provides a positive impression to our clients. Giving our clients the 3D LiveCube thrills them since they can navigate through their dream house instantly without the week or more time in waiting for traditional canned animations and renders.

Click to follow link
Click to follow link
Click to follow link

The Future

E-on: Do you think Immersive Collaboration (sharing interactive designs with clients) will become a sizeable opportunity?

JR: Yes, I like the idea very much. It helps to bridge the communication gap between designers and clients.

E-on: Any other ideas/thoughts on how you plan to use LumenRT in the future?

JR: We have high expectations for LumenRT. We will continue to exploit its LiveCube sharing and animation capabilities for client presentations.

E-on: What kinds of improvements/additions would you like to see in LumenRT?

JR: I'm looking forward to having artificial lighting and the ability to adjust the solar orientation interactively. I would like to see emissive materials, mirror or chrome materials, and translucent or cloth materials. It would be handy if there was a wider range of backgrounds to choose from such as cityscapes and seascapes. Finally, I think 3D is the future with the coming of 3D TVs and 3D computers. It would be an added advantage if LumenRT could produce stereoscopic 3D LiveCubes.

About LumenRT

With LumenRT, architects no longer have to choose between high-quality images and real-time visualization: they can walk or fly through their designs and experience the true quality of light in fully immersive 3D!

Designed to provide high fidelity visualization with accurately simulated lighting including Global Illumination, shadows and reflections, LumenRT is the ideal solution for:

  • Creating exciting virtual interactive showrooms
  • Demonstrating and sharing design concepts with associates and customers
  • Creating attention-grabbing client presentations
  • Exposing projects in fully real-time photo-realistic 3D

LumenRT provides a number of revolutionary capabilities to breathe life into 3D designs including:

  • A More Engaging User Experience which allow clients and co-workers to interact with designs in a much more immersive and exciting manner.
  • No Need for Specialized Viewing Software since LumenRT LiveCubes™ are shared as self running files that play on PC and Mac platforms. Just click and run – it’s as simple as that.
  • Seamless Background Processing allows models to be transformed into LumenRT LiveCubes with a single mouse click, rendering in the background while you continue to work.

  Get Exposed!  

Have you created an interesting project with the help of one of our products? Would you like to see your work showcased here, and benefit from e-on's exposure?

Get in touch with us! Contact